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Bullet Group Begins Acceptance of Crypto Assets as a Payment Method for Advertising Transactions


Bullet Group Inc.(HQ in Tokyo / CEO: Atsushi Ogata) implements new payment functions using crypto assets to the affiliate service provider business (hereinafter referred to as ASP) named “SLVRbullet“, which is operated by BG Technology, Inc. (HQ in Tokyo / CEO: Ryo Osaki / 100% owned subsidiary).
The business will accept payments of advertising fees from advertisers and also pay affiliate fees to publishers by crypto assets. This is a groundbreaking feature for Japan and overseas to provide payment acceptance and payment functions using crypto assets in ASP.

The crypto asset adopted is “CIM” that is issued by Makers Farm Pte. Ltd. (HQ in Singapore / CEO: Yoshihiro Kanemitsu / hereinafter referred to as MF). MF has launched a cashback service named “COINCOME” (Global at https://cimcome.sg / Japanese at https://cimcome.jp) to provide users in Southeast Asia, including Singapore, and Japan with cashback in CIM when they shop online, etc.
“CIM” is listed on Liquid Global, a major global cryptocurrency exchange, while preparation for listing on a cryptocurrency exchange in Japan is underway. MF established Makers Farm Japan, Inc. as a Japan subsidiary to extend COINCOME services to Japan this year, and this is expected to accelerate the CIM circulation in Japan.

This initiative helps MF promote the distribution of CIM in markets including Japan, while introducing a number of advantages to Bullet Group (no exchange required compared to the traditional fiat currency, simple remittance procedure, crypto assets are highly complementary to affiliates, etc.). As a shareholder, we will contribute to the business promotion of MF.

The Advantage of CIM usage for Advertisers and Publishers
Advertisers can pay for advertising fees on “SLVRbullet”, an ASP offered by BG Technology, with CIM (or in combination with fiat currency) to enjoy a 3% discount for the amount transacted in CIM.
Besides, publishers (including affiliate marketers) will receive a 3% rate increase for revenue received in CIM.

Future Prospects
MF has the strategy to proceed with listing on major exchanges in Japan and overseas and increase the circulation of CIM as the crypto asset used in advertising settlement transactions. Since CIM can be converted to fiat currencies and major crypto assets through the cryptocurrency exchange, MF has plans to deploy “crypto assets payment API business” to Japan and overseas for many businesses providing services with payment. Bullet Group Inc. will jointly promote the business of MF through its domestic and overseas subsidiaries.
Specifically, we intend to provide payment methods using CIM for domestic and overseas ASP companies similar to SLVRbullet, promote integration of CIM for cashback site operators similar to COINCOME, and provide DApps platform as an OEM, etc. Some operators have already started considering adoption of these solutions. Along with the progress of the cashback site business, we are also planning to enter AI-scoring-based microfinance business targeting crypto assets and jointly conduct R&D.

BG Technology will start offering closed trial service of CIM payments at SLVRbullet for limited users within this year.

Full text of the press release :
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Contacts
Bullet Group Inc. Public Relations
info@bltinc.co.jp