Started offering OEM / system offering of effect measurement tools

Bullet Group Inc. is pleased to announce the launch of a new service, “Bullet OEM Solution,” which provides OEM tools for measuring the effectiveness of internet advertising and sales for systems.

Due to the rapid growth in the digital advertising market, many companies have proceeded to optimize internet marketing in recent years. In conjunction with this move, the number of companies which use or provide tools for measuring internet advertising is on the rise.
Each provider offers its own measuring tool with unique features and quite a few companies use multiple and various tools at the same time. On the other hand, there seems to be a trend of reassessing the use of these tools as a complication to management due to the use of multiple tools and pricing systems that increase their monthly charge (e.g. a price system that charges based on the number of performance measurements being used), thus resulting in an increase in cost.

As a solution for these problems, we have put together “Bullet OEM Solution,” which provides our original tool for measuring effectiveness (OEM sales). This will enable customers to achieve the insourcing of measuring flow for internet advertising (e.g. achievement tag, output of measuring URL, output with internal format), which is customized based on products’ characteristics, various marketing metrics and the prior format of management reports.